How to optimize pages for SEO
Siter allows you to optimize pages for better Search Engine ranking.
Search Engine Optimization (SEO) is the process of optimizing website content to improve the search result appearance of your web pages when people try searching for your company, products, or services keywords related to your business on major search engines such as Google, Bing, and Yahoo. Doing SEO makes your web pages more readable and easy to crawl by search engines which can have a better chance of getting indexed quickly in a reasonable amount of time.
Getting your web pages indexed organically is essential for improving the quality and quantity of traffic directed to your website. Indexing is an important search engine algorithm that acts like a library where users can pull up any website-related result to what they are looking for.
SEO success can result from many factors and will require work to help search engines notice your website for a specific keyword or topic. While a web page builder platform like Siter isn't a replacement for a solid SEO strategy, it provides tools and settings to help you optimize your web page content for SEO and get a better ranking on major search engines.
Using Page Settings for SEO
Siter page settings allow you to set up individual page settings that can help you fine-tune SEO elements for a specific page, including the page title, description, link or slug, and preview image.
These settings are essential elements of your web page content which can help search engines understand the content of your web page and index it accordingly for relevant keywords or phrases about your niche, business, or services.
To access the page settings of a specific page of your website project, click on the three vertical dots icons on the lower right corner of the page that you want to edit and click on the Settings link.
At this point, you can customize the current page title, description, link or slug, and preview image by entering and uploading new values for each field.
For the image preview, it is recommended to use at least 640×315px ( 1280×630px for best results). Siter only accepts popular image formats such as JPG/JPEG, PNG, GIF, ICO, and WEBP.
Additionally, page settings allow you to set the current page that you are currently editing as the homepage by clicking on the checkbox next to the Make Home page and publish (★) label.
Click on the Save Changes button. Once you are done editing the page settings,
Using Page Editor for SEO
Headers and links are both essential elements of a web page SEO.
Headers not only make the web page content format better and easier to read, but they are also good in technical SEO, which can be used as a ranking factor on search engines. Header tags can indicate hierarchical levels of information and act as signposts for essential parts of web page content. There are various types of header tags that can be specified through numbers, from H1 to H6.
On the other hand, links or anchor tags are one of the most essential factors of SEO as they establish authority on your website. According to Google, links are one of the most important ranking factors in the SEO world as they build trust in your website and its content. Links can be internal and external. Internal links point a web page to other inner pages of a website. In contrast, external links point a web page to another related website.
Using the page editor, Siter allows you to add header and anchor tags on your web page easily.
To open the page editor, under the pages list, you can either directly click on the page you want to add header tags with or click on the three vertical dots icon at the bottom right corner of the page you want to preview and click on the Open in Editor link.
To add a header tag to your web page, click on the Text tool on the left toolbar or press T on your keyboard.
Next, draw a rectangular shape on the area where you want to add the text and start typing.
On the right toolbar, you can change the font family and size as you wish. To assign a header tag to the added text, turn on the switch button on the Heading Element option located at the bottom of the right toolbar and select from H1 to H2 as needed.
To add a link or anchor tag to an element, click on the text or any element you want to put a link to. On the right toolbar, turn on the switch button on the Link option and enter the link on the Link sidebar input box.
You can also set up how the link will behave on the browser once clicked by turning on or off the Open in new tab option switch button.
Using Google Analytics for SEO
Google Analytics is a powerful tool for SEO analytics responsible for collecting, tracking, and managing organic website information.
It is beneficial as it enables you to analyze particular user and keyword insights on each web page, which could lead to your website ranking improvement.
Siter allows you to connect your Google Analytics to your website projects. Check this guide on connecting your Google Analytics to your website project.